Marketing Analysis

Composition of the panel
Chair of the panel:
  • Daniel Baier, professor Marketing & Innovation, University of Bayreuth, Germany
Panel members:
  • Leo Paas, professor Marketing, The University of Auckland, New Zealand
  • Wouter Verbeke, assistant professor Data Analytics, VUB, Belgium
  • Sibren Coulier, student Master Business Economics, KU Leuven, Belgium
  
   
Dieter Cortvriendt, policy advisor VLUHR QA, was the project manager and secretary of the panel.

Involved programme
  • Master of science in Marketing Analysis, Ghent Unuiversity

Process
The assessment panel Marketing Analysis consisted of four members. The composition of the panel was ratified on August 10, October and 5 November 26 2018 by the VLUHR Quality Assurance Board. The NVAO sanctioned the panel composition on the 14th of January 2019. The VLUHR Quality Assurance Board subsequently installed the panel by its decision of February 19 2019.

Assessment report
The findings of the assessment panel are published in the report of the educational assessment Marketing Analysis.

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